Sponsored content | The rise of ayurveda and alternative medicine: Coverage in health insurance

Ayurveda, a traditional system of medicine originating in India, focuses on the holistic well-being of an individual, emphasizing the balance between mind, body, and spirit. There has been a significant rise recently in the popularity and acceptance of alternative medicine, including Ayurveda, as a complementary or alternative approach to conventional healthcare. As the demand for alternative medicine grows, so does the need for health insurance coverage for these treatments. We will explore the rise of ayurveda and alternative medicine and its coverage in health insurance policies.

The growing popularity of Ayurveda and alternative medicine

Ayurveda, along with other forms of alternative medicine, has gained popularity worldwide. With its personalised approach and focus on natural remedies, ayurveda has become a preferred choice for many individuals. People are increasingly seeking natural and holistic treatments that address the root causes of their health issues rather than merely treating symptoms.

Coverage in health insurance policies

Traditionally, health insurance coverage has been limited to conventional medical treatments and procedures. However, recognizing the growing demand for alternative medicine, coverage for certain alternative therapies is offered.

Coverage for ayurvedic treatments and consultations are offered by certain insurers. These plans may cover a range of services, including ayurvedic treatments, herbal medicines, detoxification therapies, and Panchakarma treatments. Policyholders can seek reimbursement for these services, subject to certain conditions and limits.

  • Alternative medicine coverage

In addition to Ayurveda, health insurance policies may also cover other forms of alternative medicine. This can include coverage for treatments such as homeopathy and traditional medicine. Similar to ayurveda coverage, policyholders may be eligible for reimbursement for these services, subject to policy terms and conditions.

Factors to consider when considering health insurance coverage for Ayurveda and alternative medicine

When considering health insurance coverage for ayurveda and alternative medicine, there are a few important factors to keep in mind:

  • Policy terms and conditions

Understand the specific treatments and therapies covered, any limitations or exclusions, and the maximum reimbursement limits, if any. It is crucial to carefully review the terms and conditions of your health insurance policy. Some policies may require pre-authorization or a referral from a conventional medical practitioner before seeking alternative treatments.

Visiting network providers may offer additional benefits, such as discounted rates or simplified reimbursement processes. Ensure that your preferred Ayurvedic or alternative medicine practitioner is included in the network.

  • Additional premiums or riders

Optional riders or add-ons are offered that provide enhanced coverage for alternative medicine. These riders may come at an additional cost, but can offer broader coverage and higher reimbursement limits.

The future of coverage

Kotak health insurance recognises the value of preventive and holistic healthcare and the potential cost savings associated with alternative treatments. As the demand for ayurveda and alternative medicine continues to grow, it’s likely that health insurance coverage will also expand. In the future, we can expect to see more comprehensive coverage options for ayurveda and alternative medicine in health insurance policies.


The rise of ayurveda and alternative medicine signifies a shift towards a more holistic and patient-centred approach to healthcare. It is important to thoroughly research and understand the coverage offered by your health insurance policy. As the demand for Ayurveda and alternative medicine continues to grow, we can anticipate more inclusive coverage options in the future, providing individuals with greater access to healthcare.

Disclaimer: This is a sponsored article and does not involve any editorial input. The views expressed, including any statements, views, opinions, announcements, declarations, or affirmations are neither supported, nor endorsed by The Telegraph Online.


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