Health and Wellness Market Will hit USD 8,379 Billion By 2032


The Global Health and Wellness Market is poised for substantial growth, with projections estimating its expansion from USD 4,332 billion in 2023 to USD 8,379 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7% during this period. This market growth is driven by increasing consumer expenditure on health and wellness products, an upsurge in chronic diseases due to unhealthy lifestyles, and a rising awareness of fitness and holistic health management across various regions.

Several factors contribute to this dynamic market environment. On the demand side, there’s a growing consumer preference for sustainable, organic, and eco-friendly products, alongside a burgeoning interest in personalized and preventive healthcare solutions. Innovations in nutrition and weight management remain prominent, with significant advancements in plant-based and vegan product offerings boosting market expansion.

However, the industry also faces challenges, notably the high cost of health and wellness products, which may restrain market accessibility for certain consumer segments. Additionally, the sector must navigate the complexities of integrating new technologies and adjusting to evolving regulatory landscapes, which could impact market dynamics.

Recent developments highlight the market’s vibrancy, In 2024, the health and wellness industry has witnessed substantial developments, marked by strategic funding and investments. Gilead Sciences secured a substantial investment of up to $210 million from Abingworth to propel its antibody-drug conjugate, Trodelvy, focusing on the treatment of non-small cell lung cancer. This investment supports further clinical trials and potential expansion in the oncology market. Additionally, Artiria Medical successfully completed a Series A2 funding round, raising $6 million to enhance technologies for stroke and brain aneurysm treatments. Furthermore, Shape Memory Medical obtained $38 million in Series C financing, underscoring the robust investor confidence in innovative medical technologies.

On the corporate front, Abbott Laboratories reported notable financial growth and product innovation in the first quarter of 2024. The company’s worldwide nutrition sales surged by 5.1% on a reported basis and 7.7% organically from the previous year, driven by a 12% increase in the U.S. pediatric nutrition sector. In the medical devices segment, Abbott experienced a 14.2% rise in sales, with organic growth at 14.3%. This growth was prominently led by its diabetes care products, including the FreeStyle Libre system, which alone generated $1.5 billion in sales, marking a 22.4% increase on a reported basis.

Key Takeaways

  • The global health and wellness market is poised to grow to USD 4,332 billion by 2032, representing a compound annual growth rate (CAGR) of 7% from 2022.
  • Key growth drivers include increased spending on health products, rising occurrences of diseases, and an overarching need for overall well-being.
  • The market covers a broad spectrum, including personal care, fitness equipment, wellness tourism, nutrition, and preventive medicine.
  • A surge in chronic lifestyle diseases such as diabetes and hypertension is fueling the demand for health-oriented practices.
  • Wearable health devices, including fitness trackers, are significantly propelling the market forward.
  • The expansion of wellness tourism and mineral spas marks a significant trend driving market growth.
  • Market support is bolstered by higher disposable incomes, increased urbanization, and a growing demographic of health-aware individuals.
  • Beauty and personal care products dominate the market with a 35.2% share, while health and wellness foods are rapidly increasing.
  • There is a rising consumer preference for sustainable, organic, and eco-friendly health products, presenting substantial market opportunities.
  • North America leads the market with a 39.5% share, with Asia-Pacific projected to show notable growth in the coming years.

Health And Wellness Statistics

General Health and Wellness Statistics

  • The global wellness market, valued at $4.4 trillion in 2022, is projected to grow at a 5.5% CAGR, reaching $6.99 trillion by 2025.
  • 38% of consumers opt for natural skincare products, while 41% prefer natural dietary supplements.
  • Wellness tourism industry is estimated at $476.1 billion.
  • 79% consider health and wellness important, with 42% prioritizing them.
  • The anticipated market size of wearable fitness devices in 2022 was $27 billion.
  • Wellness tourism contributes to 17% of tourism spending globally.
  • In the USA, 37% of residents have a normal or low BMI.
  • 78% of USA residents alter their diets based on healthcare professional advice.
  • 60% of individuals use health and wellness apps on mobile devices.
  • The online fitness app market is forecasted to reach $14.46 billion by 2027.
  • Global wellness economy represents 5.1% of total GDP.
  • 45% of consumers seek nutritional advice from personal trainers.
  • Global health, gym, and fitness industry revenues total around $33.25 billion.
  • 54% practice Yoga for stress relief.
  • 93% of Americans prioritize healthy eating.

Mental Health Statistics and Facts

  • In 2022, approximately 23.1% of adults in the United States encountered a mental health issue.
  • Within the same period, 6% of American adults faced a severe mental health condition, such as psychotic disorders, bipolar disorder, or debilitating anxiety or eating disorders.
  • Also in 2022, 32.9% of U.S. adults grappled with both mental health issues and substance abuse.
  • An estimated 5.2 million veterans dealt with behavioral health conditions in 2022.
  • As of 2020, suicide emerged as the second leading cause of death for American children aged 10 to 14, with unintentional injury being the sole precursor.
  • Depression and anxiety collectively lead to an annual loss of approximately $1 trillion in global productivity.
  • In 2021, 51.7% of American women sought mental health services, while only 40% of men did the same.
  • Among U.S. adults, those aged 18 to 25 exhibited the highest prevalence of mental health concerns, with a rate of 33.7%, as well as the highest incidence of serious mental illnesses, at 11.4%.
  • Serious mental health conditions were diagnosed more frequently in women compared to men, with rates of 7% and 4%, respectively.
  • The proportion of U.S. adults receiving mental health treatment increased from 19.2% in 2019 to 21.6% in 2021.

Insights into New Year’s resolutions

  • Approximately 62% of respondents feel pressured to set a New Year’s resolution, with women slightly more affected than men.
  • 48% of individuals prioritize improving fitness, while 36% focus on enhancing mental health. Interestingly, an equal percentage of respondents view physical and mental health as equally important.
  • Improved fitness ranks higher as a resolution compared to better finances, mental health enhancement, weight loss, and dietary improvements.
  • Both genders equally prioritize mental health improvement, while women are more inclined toward fitness resolutions.
  • A significant drop in self-accountability is observed, with only 20% committing to keeping themselves on track, contrasting starkly with the previous year’s 77%.
  • Despite this, 80% express confidence in achieving their goals, with men slightly more confident than women.
  • Nearly half of the respondents plan to utilize fitness apps to aid in resolution adherence, with apps being the most popular accountability tool.
  • The majority (86%) anticipate their resolutions to have a positive impact beyond 2024, with 57% believing in lasting effects for three years or more.

Editor’s Choice

  • Dietary Shifts: Approximately 78% of Americans alter their diets following consultations with healthcare professionals, reflecting a growing emphasis on health-conscious eating habits.
  • Industry Revenue: The global health, gym, and fitness sector generates revenues reaching $33.25 billion, underscoring its substantial economic impact and growth potential.
  • Dominant Segments: Key segments such as healthy eating, weight management, and beauty collectively constitute 60% of the wellness market, indicating consumer priorities.
  • Personalized Supplements Demand: A significant 71% of Gen Z and millennial cohorts express keen interest in personalized supplement options, indicating a burgeoning market niche.
  • Corporate Wellness ROI: Well-crafted corporate wellness programs boast an impressive ROI ranging from 1.5 to 3 times over 2 to 9 years, showcasing their long-term effectiveness.
  • Mindfulness Investment: Nearly 69% of companies invest in mindfulness and meditation initiatives, recognizing their value in promoting employee well-being and productivity.
  • Wearable Fitness Market: The wearable fitness device market was projected to reach $27 billion in 2022, illustrating the growing popularity of health-tracking technologies.
  • Top Health App: As of 2022, Samsung Health emerged as the most downloaded health and fitness app on Google Play worldwide, highlighting its widespread adoption.
  • Spa Industry Valuation: The spa industry in the USA is valued at a substantial $47.5 billion, indicating robust consumer demand for relaxation and wellness services.

Health Spending

  • In the United States, over half (50.1%) prioritize health and wellness spending, while 6% allocate similar expenses.
  • China and Germany see 43.5% and 43.1%, respectively, focusing on health improvement expenditures.
  • Japan demonstrates a significant interest, with 52.4% dedicating spending toward health and wellness.
  • The United Kingdom follows closely, with 47.8% of individuals investing in similar health-related categories.

Appearance Spending

  • In the United States and Brazil, 20.1% and 12.8% of individuals respectively allocate their spending towards health and wellness-related appearance enhancements.
  • Chinese residents, comprising 1% of the population, and Germans, at 22.3%, exhibit comparable expenditure patterns.
  • Japanese citizens, accounting for 29.7%, and those from the United Kingdom, at 24.9%, prioritize investments in appearance within the health and wellness sector.

Fitness and Nutrition Spending

  • In the USA, 13.8% prioritize fitness spending, while 2% focus on nutrition, showing varied wellness preferences within the population.
  • Brazil sees 9% investing in fitness, indicating a growing interest in health and wellness activities among its citizens.
  • China exhibits a strong fitness culture with 17.9% dedicated to fitness spending, reflecting a robust market for related products and services.
  • Germany boasts a significant 27.8% expenditure on fitness and nutrition, highlighting a health-conscious population.
  • Japan and the UK have 5.1% and 8.5% respectively spending solely on fitness, suggesting differing priorities in health spending habits.

Emerging Trends

  • Digital Health and Wellness Solutions: The surge in popularity of digital health and wellness solutions marks a significant shift in how individuals manage their well-being. Through mobile apps, wearable technology, and online platforms, people now have the tools to monitor and enhance their health across various parameters such as fitness, diet, sleep, and mental health. This digital revolution not only promotes personal health tracking but also encourages a more personalized approach to health management, making daily health practices more accessible and tailored to individual needs.
  • Personalized Nutrition: Personalized nutrition is emerging as a key trend in the health sector, driven by consumers’ growing interest in diet plans tailored to their unique health needs, genetic profiles, and personal tastes. This market is supported by sophisticated technologies like DNA testing and AI algorithms that craft individual dietary recommendations. As per recent studies, the personalized nutrition sector is expected to expand significantly, with an anticipated compound annual growth rate (CAGR) of 16.7% from 2021 to 2028, achieving a market size of approximately $16.70 billion by the end of the forecast period.
  • Mental Health and Well-being: The increasing prioritization of mental health has spurred a rise in demand for services and products aimed at enhancing emotional well-being. Innovations such as teletherapy services, meditation applications, and various stress management tools have grown in popularity. These developments reflect a broader societal shift towards acknowledging and addressing mental health as a fundamental aspect of overall health.
  • Plant-Based and Functional Foods: There is a growing consumer shift towards plant-based diets and functional foods, driven by health, environmental, and ethical concerns. This trend includes an uptick in the consumption of meat and dairy alternatives, as well as foods enhanced with additional health benefits. The market for plant-based and functional foods is expanding as more consumers opt for these healthier and more sustainable dietary choices.
  • Remote Health Monitoring: Advancements in remote health monitoring and telemedicine are revolutionizing the way healthcare is delivered. Technologies such as remote patient monitoring devices, IoT-enabled health trackers, and virtual consultation services are improving access to healthcare, enhancing patient convenience, and reducing overall healthcare expenditures. These technologies play a crucial role in modern healthcare by ensuring continuous patient care and monitoring without the need for physical hospital visits.

Use Cases

  • Telehealth and Remote Consultations: Telehealth services facilitate remote consultations with healthcare professionals, dramatically reducing the need for in-person appointments. The adoption of this technology has significantly accelerated, particularly amid the COVID-19 pandemic, as it offers a safer and more convenient healthcare alternative. Telehealth not only supports ongoing patient care but also extends medical services to underserved regions, enhancing access to healthcare specialists and resources.
  • Wearable Fitness Trackers: Wearable fitness trackers, including smartwatches and fitness bands, are increasingly popular for their ability to monitor physical activity, sleep patterns, and vital signs. These devices play a crucial role in promoting a healthier lifestyle by empowering users with data to make informed health decisions, thereby encouraging physical activity and overall wellness.
  • Remote Patient Monitoring (RPM): Remote Patient Monitoring (RPM) technologies enable healthcare providers to monitor patients’ health metrics remotely, often from the comfort of their homes. This technology supports the early detection of potential health issues, effectively reducing the frequency of hospital visits and readmissions. RPM is particularly beneficial for managing chronic conditions, offering both patients and doctors real-time data to improve treatment outcomes.
  • Personalized Wellness Apps: Personalized wellness apps are tailored to individual health goals, offering customized guidance on exercise, nutrition, and mental health. Utilizing advanced data analytics and artificial intelligence, these apps adapt their recommendations to user feedback and changes in health metrics, providing a dynamic and personalized health management experience.
  • Health Monitoring Devices: Health monitoring devices, such as blood pressure monitors, glucose meters, and pulse oximeters, empower individuals to proactively manage their health from home. These devices provide essential data that help in the regular monitoring and management of various health conditions, allowing for timely interventions and ongoing health assessments.

Key Players Analysis

  • Cleveland Travel Ltd., through its Healing Holidays division, is an influential player in the wellness tourism sector. The company specializes in offering luxury travel and wellness retreats, focusing on health and rejuvenation services for discerning clients. These include tailored travel packages that promote physical, mental, and social well-being, which aligns with the growing consumer demand for holistic health experiences​​. The firm’s expertise and strategic offerings are well-regarded in the health and wellness market, reflecting a broader trend where travel services integrate with global health awareness and personal care​.
  • Abbott Laboratories has demonstrated robust performance in the health and wellness sector, particularly in its nutrition and diagnostics divisions. In 2023, Abbott’s nutrition sales, which include products for both pediatric and adult nutrition, reported a global increase of 12.2% on a reported basis and 13.9% organically. This growth reflects a successful recovery in market share, especially in the infant formula business after a previous recall​. Additionally, Abbott’s involvement in health initiatives, like the Healthy Food Rx program, underscores its commitment to addressing diabetes and improving food security through medically tailored food deliveries, benefiting over 450 participants with significant health improvements​.
  • Herbalife Nutrition Ltd, a prominent player in the health and wellness sector, demonstrated a significant market presence in 2023, particularly by introducing 106 new wellness products globally in the first quarter. These products cater to a variety of wellness needs, including nutrient supplementation and weight management. The company’s strategic investments in digitization and its expansion in Asia, notably with a new global technology hub in India, underscore its commitment to enhancing digital platforms and global sales. Herbalife’s active engagement in major markets such as Asia, North America, and Latin America further solidifies its position in the consumer health industry.
  • In 2023, L’Oréal S.A. significantly advanced its position in the health and wellness sector through robust innovation and sustainable practices, particularly emphasizing the integration of Green Sciences and technology to enhance beauty products. The company achieved a record growth, highlighting its continued transformation towards more personalized, inclusive, and sustainable beauty solutions. With a strong focus on research and development, L’Oréal’s efforts are geared towards making beauty a cornerstone of wellness, aligning with global market trends where consumers increasingly prioritize health and sustainability in their beauty choices.
  • Nestlé SA has made significant strides in the health and wellness sector through its Nestlé Health Science division, focusing on medical nutrition and dietary supplements, among other areas. In 2023, despite challenges like supply constraints in the vitamins and minerals segment, Nestlé Health Science maintained a steady growth trajectory, thanks in part to strong sales in medical nutrition. The company’s efforts in market consolidation, such as the acquisition of brands like Vital Proteins, underscore its commitment to expanding its health and wellness portfolio. This strategy aligns with the broader company objective of enhancing life quality through nutritional advancements.
  • Procter & Gamble has reinforced its presence in the health and wellness sector by emphasizing consumer trust in established brands like Vicks and Metamucil. The company has achieved growth through its strong performance in North America, Western Europe, and Latin America, and is suggested to expand further in high-growth economies. With a focus on vitamins and dietary supplements, there is potential for P&G to broaden its product diversity to capture additional market share.
  • Unilever Plc has achieved notable success in the health and wellbeing sector, consistently reporting robust growth. With a focus on enhancing lives through purpose-driven brands, Unilever’s Health & Wellbeing Collective encompasses a portfolio worth over €1 billion, comprising leading brands in hydration, vitamins, and supplements. This sector, part of the larger Beauty & Wellbeing business group, has seen a significant cultural shift towards lifestyle-led health products. Notably, the Health & Wellbeing business celebrated its ninth consecutive quarter of double-digit growth in early 2023, underscoring the strength and resilience of its market approach.
  • Vitabiotics Ltd. is an established company in the health and wellness sector, renowned for its wide range of nutritional supplements targeting specific health needs, including joint, heart, immune, and skin care, among others. Their products, such as Visionace, Osteocare, and Immunace, demonstrate their commitment to research-driven nutritional science, catering to diverse demographic needs. Operating since 1971, Vitabiotics has gained recognition for innovation, exemplified by multiple Queen’s Awards for Innovation. Their proactive approach in the wellness industry underscores their ongoing commitment to improving personal health through scientifically formulated supplements.


In conclusion, the global health and wellness market is witnessing a significant transformation, driven by evolving consumer preferences toward sustainable and personalized health solutions. The market is expanding due to innovations in nutrition, fitness, and wellness technologies, coupled with a heightened consumer focus on mental and physical health. Challenges such as high product costs and complex regulatory environments remain, yet the industry continues to thrive with robust investment and technological advancements. Moving forward, the sector is expected to maintain its growth trajectory, supported by consumer demands for healthier lifestyles and enhanced health awareness. As the market adapts to these dynamics, opportunities for development and expansion are abundant, making it a promising area for continued investment and innovation.


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